New launch: EZ-Link launches EZ-Charms! (and it’s Hello Kitty!)

– Note: I know this isn’t really a beauty-related news, but it’s too cute to not sure! This is a pure reproduction of the press information I received and is purely for sharing / informational purposes. –

Tap away with EZ-Charms. Enjoy transit rewards with Perx.

EZ-Link unveils first non-card form factor and launches first-in-Singapore rewards scheme on public transport for ez-link users.

Using ez-link has just become trendier and smarter as EZ-Link Pte Ltd, Singapore’s largest issuer of CEPAS-compliant cards, today launched EZ-Charms, a trinket that breaks through the conventional ez-link card design; as well as the EZ-Link Rewards Scheme with Perx, the first rewards programme for commuters using public transport with the ezlink

EZ-Charms – New Form Factor, Limitless Possibilities

Hello Kitty EZ-Charms Full Set - jpg

Functioning in exactly the same way as existing ez-link cards, EZ-Charms can be used on buses, trains, taxis, for shopping and dining and topped up at all ez-link card channels. The first EZ-Charm design features Hello Kitty, the iconic feline character, to give users a lovely, fun and stylish piece of ornament to hang off their mobile phones, key chains and more. This series of charms are available in four designs: Red (white face with red bow), Blue (white face with blue blow), Pink (white face with pink bow) and Black (black face with gold bow).

Hello Kitty Ez-charms

Measuring 3.3cm by 2.5cm by 0.5cm, each EZ-Charm is sold in an attractive packaging, making it not just a companion to brighten up every journey but an adorable gift for loved ones. All EZCharms are sold without stored value and are valid for two years.

Availability and pricing:

  • Single Hello Kitty EZ-Charm (Red and Pink), $24.90 each, available from end-May 2015 from All 7-Eleven outlets except Changi Airport and petrol kiosks
  • Single Hello Kitty EZ-Charm (Black), $24.90 each, available from end-June 2015 from All 7-Eleven outlets except Changi Airport and petrol kiosks
  • Hello Kitty EZ-Charms Set (of 4), $99.60 excl. delivery charges, available from 30 April 2015 from My EZ-Link Online Shop (
  • Single Hello Kitty EZ-Charm (Blue) – not available for individual sale. Only for the first 1000 customers who have accumulated 5,000 points on the EZ-Link Rewards Scheme with Perx (continue reading to find out more about the Perx scheme). Redemption begins in 11 May 2015.

EZ-Link Rewards Scheme with Perx – Making Every Journey Rewarding

For the first time, commuters will be rewarded for every trip they make on SMRT/SBS buses and MRT, with the new EZ-Link Rewards Scheme. By simply linking their ez-link cards via the 16-digit CAN ID to Perx, a mobile application that can be downloaded from Google Play Store or Apple App Store, users will automatically earn points and enjoy exclusive deals or redeem instant rewards at selected merchants offering products and services in e-commerce, food & beverage, fashion, limousine taxi services, beauty & wellness and lifestyle across the island.

perx EZ link

Every trip with the Adult ez-link card earns 25 points while every trip with EZ-Link co-brand cards including EZ-Link Imagine American Express® Prepaid Card, FEVO Prepaid MasterCard® Card, M1 Prepaid MasterCard® Card, PAssion Card, DBS Live Fresh card, POSB Everyday card, PAssion POSB Debit card and Citibank SMRT card earns 50 Points. Each user can link up to ten ez-link cards to each Perx Account and accumulate points concurrently with the linked cards.

“Our aim is to push through boundaries to make every tap with ez-link a rewarding and fun experience. The launch of EZ-Charms is significant as it represents a breakthrough in technical limitations and opens up many new possibilities for fashionable products in the future. On the other hand, with the new EZ-Link Rewards Scheme with Perx, ez-link users will be rewarded for something they do every day – taking trains and buses,” said Mr. Nicholas Lee, Chief Executive Officer, EZ-Link Pte Ltd.

Anna Gong, Chief Executive Officer of Maiplay Pte. Ltd., parent company of Perx, said, “Our partnership with EZ-Link demonstrates Perx’s ability to deliver value and enhanced customer experience to more than just merchants across Asia. This transit rewards program with EZ-Link enables Perx to expand our network and user base by offering a unique digital and fun experience to all ez-link card members. Through the Perx mobile app, EZ-Link will be able to provide their transit riders attractive rewards just for riding the MRT and buses. This is the beginning of a number of meaningful projects to come with EZ-Link and we are excited to be on this innovative journey together.”

EZ-Link card (sg50 design)As an introductory offer, card holders who sign up for the EZ-Link Rewards Scheme with Perx and accumulate 2,500 points by 20 July 2015 will stand a chance to win Tigerair air tickets to Maldives, Hong Kong, Chiang Mai, Langkawi and Taipei. And in an exclusive reward for Perx users, the first 1,000 members to accumulate 5,000 points can get to redeem the limited edition Blue Hello Kitty EZ-Charm. At the launch, to commemorate the recognition of the ez-link card as one of the SG50 icons chosen to mark the nation’s 50th birthday, EZ-Link also unveiled an exclusive SG50 ez-link card, which features a number of SG50 icons, all in one card design. This new card design is available at all TransitLink Ticket Offices at the usual ez-link card price of S$12 including S$7 stored value.

To find out more, please visit or follow EZ-Link’s Facebook, Instagram and Twitter pages. To learn more about Perx please visit, or follow Perx on Facebook , Twitter , and Instagram. For any enquiries related to Perx, please contact


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