I earn my keep as an editor (yes, I have a full-time job!), while I satisfy my creative writing lust as the contributing beauty editor of some online portals and other freelance writing gigs as well as handling this blog. At times, I pretend I’m a Kpop star.
I am fluent in English, Chinese and Korean, written and spoken. Oh, and I also speak Awesome. Heh.
I am the Beauty category winner for the inaugural HerWorldPlus Social Media Awards in 2016, the Most Popular Beauty Blog for the Singapore Blog Awards 2015, and also one of the top 3 Best Beauty Blogs for the Singapore Blog Awards 2014. I’ve also been on the judging panel for Cosmopolitan’s Grand Prix Beauty awards in 2015 as well as others.
WHAT IS THIS BLOG ABOUT?
The primary focus is on beauty, travel and lifestyle, but I’m combining it with other stuff I’m interested in, such as gadgets. I pride myself on blogging every day (except for weekends and public holidays, and when I’m under the weather).
I set up this blog in March 2012 cos I believe a beauty blog has to be more than just 999 heavily filtered/ extremely Photoshopped selfies taken from a top-down angle or full-scale copy-and-paste press releases – it has to have truthful, accurate and helpful beauty product reviews.
I also run another food blog called Hungry Grumpy, but it’s still work in progress 🙂
MAKING FIRST CONTACT
Interested in sending me press information, event invites/products for review, collaborating, sponsoring or even hiring me as a keyboard-banging monkey aka freelance writer? Please contact me at email@example.com or say hi on Instagram [beautifulbuns_sg].
WHAT’S YOUR BACKGROUND?
I was abandoned on this planet by my superhero parents to be raised by wolves… not. I’m just your average run-of-the-mill person who’s been working for a living. I have more than 10 years of professional editorial writing experience as a full-time journalist/editor, and have written about beauty, skincare, gadgets and a whole plethora of topics in magazines since 2006. Publications I’ve worked in (as a full-time journalist/editor, not intern) include CLEO, T3, Revolution, Cake, Choices, Barcode etc. I was also previously the Contributing Beauty Editor of Lifestyleasia.com for about 2 years and also contributed articles to WTF.com (from March 2013 to May 2014). Click here to check out some of my editorial published works. Oh, and I was/am a real editor, not those self-proclaimed ones who haven’t had much experience in publishing/magazines.
SO WHY DID YOU SET UP THIS BLOG?
Cos I believe blogging can (and should) be helpful and informative to every reader.
Cos I’m bringin’ sexy (bloggin’) integrity back.
Cos reading a badly-written, incoherent , cut-and-paste-from-press-release blog drives me batshit crazy.
Cos I saw BBB – bloggers behaving badly. Behold the motherload invasion of “beauty bloggers” calling themselves a “blogger” just to score invites to events or badger brands into giving them free products. Pfft.
At the risk of sounding snarky, I’m daresay I’ve got more experience and know-how about beauty products than some of them. There are definitely decent, sincere and nice bloggers out there, but (most of them) are not trained journalists and therefore cannot write a decent post. I’m not saying that all bloggers have to write well – some of them are very marketable/popular based on their looks, and I totally respect that too. Everyone has their own USP. – know it, and own it.
I’ve also won the inaugural HerWorldPlus Social Media Awards for the beauty category based purely on my blogging/writing ability, was Most Popular Beauty Blog in 2015’s Singapore Blog Awards, and placed in the top 3 for Best Beauty Blog of the Singapore Blog Awards 2014 without having to barter for votes using beauty products like the other two finalists did.
HOW ARE YOUR STATS AND HOW DOES THIS BLOG RANK AGAINST THE 1 MILLION OTHERS?
I’ve got more than 123,000 visitors / more than 260,000 hits per month. On Alexa, I’ve been moving upwards, thanks to my readers’ support.
- 29 July 2016: Global rank: 207,092 (and Singapore-ranked 2,742)
- 3 November 2014: Global rank: 304,129 (and Singapore-ranked 3,570)
- 27 October 2014: Global rank: 320,164 (and Singapore-ranked 4,061)
- 26 June 2014: Global rank: 347,795 (and Singapore-ranked 6,390)
- 12 May 2014: Global rank: 392, 545 (and Singapore-ranked 9,336)
- 30 April 2014: Global rank: 480,378 (and Singapore-ranked 13,126)
- 7 April 2014: Global rank: 528,727
- 11 February 2014: Global rank – 765,957
- 6 February 2014: Global rank – 827,715
- 8 January 2014: Global rank – 1,116,617
- 27 November 2013: Global rank – 1,845,389
Click here to check here how I fare on Alexa today (rankings change every day).
Here’s an open note to all PR people and brands – yes, numbers are everything, but they can also be fabricated and bought. Alexa is an international audit of the website’s popularity where you can check a particular blog’s ranking there before deciding to engage them.
If you’ve heard about the 2014 Insta-purge, then you’ll know that Instagram followers can be bought. According to this article, the average “like” rate for a photo should range from about 2-5%. This means that if a person has 5,000 followers, photo “like” rates should be about 50-250 “likes” (not everyone has a good Instagram photo day everyday).
If it doesn’t, you’ll know for sure that the followers are bot/bought followers and your brand isn’t getting the awareness it should be receiving.
But then again, “likes” can be bought. To do a thorough check, check the profile of the follower – not the latest, most recent followers, no. Scroll down the entire list of followers to somewhere in the middle, or even the start. If you see suspicious personality-less, drab and somewhat robotic profiles that last posted many, many weeks ago (or even have no posts), but are following hundreds, if not, thousands of people, you’ll be able to sniff out a stinky fish.
WHAT ELSE IS THERE TO KNOW ABOUT YOU?
Well, if you must know…
I am not one of those who calls herself a “photographer” because I take photos, nor am I calling myself a “writer” cos I write a blog. I am a properly-trained journalist – I went to uni and got myself a degree in journalism and I also have a diploma (with merit – top 10% graduating cohort baybeh!) in Mass Communications. I have also worked in magazines/publishing for about 8 years.
I am a grammar Nazi. Occupational hazards 😀
I dislike taking selfies cos I think I look like I’m in the midst of a stroke, or that my eyeballs are having a battle against each other to make me look cross-eyed.
I do admit I’m a Ko’Ho (Korean ‘ho). I’ve studied Korean language for 3 years. I can speak, read, write and converse in Korean, I travel to Korea very often (>10x and counting) and I’ve got a lot of Korean friends.
I have spent lotsa moneh on beauty shopping, and have bought at least 75% of the stuff that I’ve featured on this blog.
However, even though most of the products featured here will have Kimchi Land origins, Kiehl’s, Dior, Clarins and Dermalogica are some of my favourite brands too.
Oh, I’m a rabid fan of Rupaul’s Drag Race. Werk Hunty, WERK!
To find out more about my experience coming into the blogging world, check out my entry on “Thoughts on Being a Blogger”.
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