– note: this is a paraphrased/reorganised version of the press release I received and is for sharing / informational purposes only. Product review to come soon! –
Sulwhasoo First Care Activating Serum EX
Restoring the perfect balance from within for the utmost radiance. Exclusively with JAUM Balancing ComplexTM.
In 2015, First Care Activating Serum EX presents a new, exclusive experience of ‘the utmost radiance’ by upgrading JAUM Balancing ComplexTM with Sulwhasoo’s proprietary technology to take the efficacies of medicinal herbs to a higher level.
First Care Activating Serum EX is Sulwhasoo’s signature product, which is characterized by JAUM Balancing ComplexTM, Sulwhasoo’s key ingredient and unique formula that embodies the brand heritage. Based on five precious ingredients that are carefully selected from 3,000 herbs identified from the traditional medicine classics, JAUM Balancing ComplexTM replenishes the yin deficiency and restores skin balance, leaving the skin smooth and hydrated and brings the skin’s nutrition, vitality, clarity, resilience and regeneration back into balance.
JAUM Balancing ComplexTM, an optimal formula of five precisous medicinal herbs, meets PREXtract ProcessTM, Sulwhasoo’s new proprietary technology that increases the content and number of active ingredients, First Care Activating Serum EX presents a greater boosting effect and optimizes skin balance to increase product effects.
First Care Activating Serum, which has evolved since its release in 1997 along with Sulwhasoo’s brand history, is Sulwhasoo’s number 1 best seller and the product of choice for anyone interested in trying Sulwhasoo for the first time. This is evidenced by the 79 awards that it has received from 28 media outlets in Korea and 9 other countries around the world, where Sulwhasoo has made a market debut.
First Care Activating Serum stems from Sulwhasoo’s belief in the importance of restoring natural beauty by controlling energies within the skin. It is the first boosting essence based on Asian medicinal herbs, and is applied right after cleansing and creates optimal skin conditions where any treatment products used thereafter become more effective.
First Care Activating Serum has retained its number 1 position on the bestseller list for the past 18 years since its release. First Care Activating Serum has set its mark on the beauty industry, becoming the first cosmetic product that singlehandedly passed the KRW1 trillion sales mark on a cumulative basis. In addition, First Care Activating Serum has spearheaded the global beauty market, dramatically changing the beauty routine for women in Korea as well as in the rest of the world.
Sulwhasoo First Care Activating Serum EX retails for SGD115 (60ml)
JAUM Balancing ComplexTM: Reborn with superb technology
Containing five precious ingredients completed with the principle of harmony and balance, JAUM Balancing ComplexTM’ is Sulwhasoo’s unique formula that leaves skin radiant by addressing the yin deficiency, a sign of aging, and bringing balance to skin.
Five ingredients – namely Peony, Sacred lotus, Solomon’s seal, White lily and Rehmannia – were carefully selected from 3,000 herbs identified in traditional medicine classics to formulate JAUM Balancing ComplexTM, which supplement the yin energy for the balance of skin. JAUM Balancing ComplexTM prevents energy imbalances in skin with an optimal mixture of these five ingredients.
Five precious ingredients of JAUM Balancing ComplexTM
- Peony: addresses the yin difficiency, and its tannin and paeoniflorin have soothing effects on skin.
- Rehmannia: achieves excellent moisturizing effects by stimulating circulation and protects skin from uneven tone and complexion against aging.
- Sacred lotus: restores mental vitality and replenishes body fluids and moisture, adding radiance to skin.
- Solomon’s seal: supplements the yin energy and adds elasticity to the skin.
- White lily: has calming and nourishing effects that spread across the body and enrich the mind.
Sulwhasoo is available at the following locations:
- Capitol Building, 15 Stamford Road, #01-72/73, S178906, Tel: 68449766 (photos here)
- Tangs Orchard, 310 Orchard Road S238864, Tel: 6736 0339
- Tangs VivoCity, 1 HarbourFront Walk, S098585, Tel: 6376 9122
- Robinsons Orchard, The Heeren, 391 Orchard Road, S238872, Tel: 6737 1391
- Takashimaya Department Store, 260 Orchard Road, S238855, Tel: 6732 4693