– note: this is a reproduction of the press release I received and is for sharing / informational purposes only. –
Sulwhasoo opens its 100th global store in Singapore and 1st store in the ASEAN region
Sulwhasoo, #1 Korean luxury skincare brand that combines the beauty of ‘Harmony and Balance’ with Asian philosophy and wisdom, opens a flagship store at ‘Capitol Singapore’, the historical landmark of Singapore this coming 1st of July. This is Sulwhasoo’s 100th global store and its first flagship store in the ASEAN region.
Capitol Singapore, the new home to Sulwhasoo’s latest flagship store, is located in the heart of Singapore, originating from the historical Capitol Theatre built in 1929. It is surrounded by some of Singapore’s most iconic landmarks, including City Hall and St. Andrew’s Cathedral. The Sulwhasoo boutique will be opening in the central building (Capitol Building) within Capitol Singapore, which has been restored by the Singaporean government as part of a cultural heritage redevelopment project.
The brand’s value and mission to combine Asian herbal medicine and advanced skincare science to convey Asian wisdom for harmony and balance has been materialized throughout the Sulwhasoo Boutique in Singapore. Guests are greeted by the Brand Zone when they enter, which encapsulates Sulwhasoo’s philosophy of ‘Holistic Beauty’, while the display window by the hallway features the Ingredient Zone, showcasing Sulwhasoo’s key formula of JAUM Balancing ComplexTM and essence of ginseng science, GinsenomicsTM, in a realistic and interactive manner. The Sulwhasoo Boutique also houses an exhibition space that expresses everything about the brand; the Product Zone where customers can try any product from Sulwhasoo’s skincare and cosmetics selection; a counseling space and a beauty lounge for the ultimate beauty pampering experience.
The Sulwhasoo Boutique in Singapore will provide exclusive products and personalized services for a differentiated customers’ brand experience. Special beauty programs will be available at the Singapore flagship store for the first time, such as Sulwhasoo’s Essential Treatment for hydration and Hydro-aid Treatment for deep moisturization, in addition to Concentrated Ginseng, Timetreasure, and Snowise Treatments that are already available at existing Sulwhasoo counters in departmental stores. Sulwhasoo Harmonizen Regenerating Cream, Essentrue Body Serum and Essentrue Body Cream will be exclusively available only at the Sulwhasoo Boutique.
“Sulwhasoo has been well-received and loved by many since its launch in Singapore in 2012,” said Katherine Sek, Commercial General Manager of AmorePacific Singapore. “The opening of Sulwhasoo Boutique in Singapore marks a significant milestone for the brand. It will create an ultimate immersive experience into the world of holistic and luxurious Korean skincare, alongside Sulwhasoo revered products and well-loved treatments.”
Beauty Programs offered at Sulwhasoo Boutique
Essential Hydrating Care Facial Treatment (60MIN) – $100
(*Exclusively available at Sulwhasoo Boutique)
Uses the deep-hydrating Essential Line and Korean paper mask with excellent air permeability and absorption to restore hydration and smoothness.
Hydro-aid Purifying Facial Treatment (60MIN) – $120
(*Exclusively available at Sulwhasoo Boutique)
Uses the Hydro-aid Line for the harmonious flow of moisture and skin-purifying White Porcelain Facial Tool to instantly resolve dry skin that causes lack of radiance.
Snowise EX Illuminating Facial Treatment (60MIN) – $180
Achieves a luminous complexion and instantly brightens dull skin tone for healthier, brighter skin.
Concentrated Ginseng Rejuvenating Facial Treatment (75MIN) – $220
The regenerating energy of Ginseng Line harmonizes with the cool energy of jade to firm and restore the foundation of skin, supplying ample nutrition to skin.
Timetreasure Perfecting Facial Treatment (75MIN) – $280
Indulge the skin with precious and rare centuries-old Korean Red Pine extracts in Sulwhasoo’s total anti-aging Timetreasure Line to restore aged skin and defy ageing for the ideal youthfulness
Singapore launched Sulwhasoo in September 2012 with the opening of its first counter at TANGS@Tangs Plaza to approach Singaporean women with competitive products and genuine story-telling. This led to the recognition of Korean skincare products as being highly suitable for local consumers in Singapore. Locally, Sulwhasoo is the leading skincare brand of Korea with a distinguished image amongst renowned global beauty brands. The revenues in the ASEAN market, including Singapore, has increased by more than 80% in 2014 as compared to the previous year, boosting overall growth of the brand in the global market. Currently, Sulwhasoo is being sold in 10 countries around the world, including Singapore, China, USA, Thailand etc and is concentrating on its development as a global beauty brand.