– note: this is a pure reproduction of the press release I received and is for sharing / informational purposes only. –
Embrace the Green Movement with innisfree’s Eco-Handkerchief Campaign!
This June, innisfree reintroduces signature Green Tea products, Long Wear Cushion and Water Glow Cushion in limited edition packaging to celebrate going green
An advocate for naturalism with an eco-conscious philosophy at its core, innisfree propagates its “Use a Hankie, Save the Earth” movement with the global, annual Eco- Handkerchief Campaign this June 2015. As of end 2014, innisfree has distributed 3 million handkerchiefs all over the world. The Korean beauty brand believes in the lasting concept of reducing, reusing, and recycling, resulting in a simple, effective campaign that promotes the usage of a handkerchief over other disposable materials.
As a heartfelt ode to innisfree’s origin, this year’s handkerchiefs span four sprightly designs inspired by the changing seasons of pure Jeju Island. With any purchase above S$30 in the month of June, customers will receive a complimentary Eco-Handkerchief* that allows them to support the cause and step up as an eco-warrior.
These beautifully designed handkerchiefs boast multiple functions beyond the replacement of tissues. Customers can fashion the hankie into a vibrant, fuss-free hair accessory to hold back unruly tresses, or even wrap it into a handy lunchbox carrier for breezy, outdoor picnics.
Official hashtags for this green initiative are: #playhankie and #innisfreesingapore.
In conjunction with its Eco-Handkerchief Campaign, innisfree also introduces its bestselling The Green Tea Seed Serum (160ml, $48) and The Green Tea Seed Cream (100ml, $46) at double the volume for a limited time only. The visually-arresting floral graphics adorning the bottles are adapted from the Eco- Handkerchief designs, and would make a great addition to any dresser top.
innisfree’s Eco-Handkerchief Campaign launches in stores islandwide on 1st June 2015.
*Eco-Handkerchiefs will be distributed at random, and are available whilst stocks last.