Beauty News/Event: Launch of Etude House Dreaming Swan collection & Official Opening of Etude House VivoCity

Hellooo everybardy! How was your weekend? I spent it hibernating at home, so I’ve actually recharged quite a bit – enough to face the new week (especially a week that has an impending long weekend) hohoho.

Anyhoos, just to share some awesome news with you – after their previous large-scale opening at Wisma Atria, Etude House has now opened a branch at VivoCity! HAPPINESS! Just look at how pretty it is!

ETUDEHOUSE-VIVO CITY-facade-2The facade of the store – outside, there’s a large screen that’s a social wall. You can take photos of yourself instore, do up some simple decoration and then swipe it up where you’ll be a floating fairy on Etude House’s display!

Etude House Social Wall E-cardYes yes, this isn’t the best photo, but isn’t it fun?! You’ll also have the option of sending it to your Facebook or email address 😀

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What’s more, Etude House’s Vivocity branch is also boasting its first-ever manicure and pedicure station!

Etude House vivocity mani pedi1

And if that’s not enough to tempt you down to the store, this is also where you’ll find the new Dreaming Swan Collection. Inspired by all things ballet + fairy + princess,  it’s illustrated by Kerrie Hess, who’s worked for Chanel before – the collection is absolutely dreamy and GORGEOUS! Feast your eyes ladies (and gents!) 😀

Etude House Dreaming Swan collection 2

Etude House Dreaming Swan collection 1

Etude House Dreaming Swan collection 3

Etude House Dreaming Swan collection 4

This is quite a large range with a number of products, so let’s just delve right in! (psst: note that the information hereon forth are all provided by Etude House and are for sharing purposes only.)

Etude House Dreaming Swan Eye & Cheek 2

Etude House Dreaming Swan Eye & CheekEtude House Dreaming Swan Eye & Cheek

Available in 5 shades: #1: Jeté Pink, #2: Pointe Coral, #3: Arabesque Rosy, #4: Relevé Purple and #5: En Haut Pink (my favourite of the lot!)

What it is

  • Dreaming Swan Collection by ‘Etude House X Kerrie Hess
  • Eyeshadow/Blusher with sliky primer powder covering tiny pore softly to make smoothly blurred cheeks and clear fresh eyes makeup.
  1. Bright and clear colors: Blended colors by ‘Wet & Dry Color Tech’ to express gorgeous and clear colors.
  2. Powder controlling sebum: Fine particle powder that excellently blots oil prevents greasy skin to express smooth skin without pores outstanding.
  3. Silkily hydrating powder: The powder improves absorption into skin with ‘Wetting Forming Tech’ to enable smooth and natural makeup.

These colours can be used on the eyes and cheeks, but I’m guessing I’ll be using them more as a blusher anyway. They do come with a very lovely puff as well. Check out my review on these Dreaming Swan Eye and Cheek colours here!

etude-house-dreaming-swan-shine-volumer Dreaming Swan Shine Volumer (aka undereye highlighter aka aegyo sal creator)

Available in 3 shades: #1 Dreaming Swan, #2 Dazzling Pointe Shoe & #3 Shining Tutu

What it is

  • Dreaming Swan Collection by ‘Etude House X Kerrie Hess
  • A Pearl-Cream multi shadow that absorbed brightly and smoothly on every area that needs dazzling shimmer.
  1. Crystal shine pearl: Transparently and delicately shiny pearl that makes moisturized lovely eyes.
  2. Clear pearl expression: Powerful instant fitting system keeps pearl not to fall out for delicate and clear pearl expression.
  3. Volume multi texture: Bounce-up gel type texture to express 3D-effect volume.
  4. Moisturising texture: Non-sticky and moisturising texture to provide shiny volume on broad area.

DREAMING SWAN ANY CUSHION CASE compiledEtude House Dreaming Swan Any Cushion Case

Available in 3 designs

Etude house dreaming swan dear my blooming lips combined

Etude House Dreaming Swan Dear My Blooming Lips Talk

Available in 5 shades: PK022 Seemed To Fly Jeté Pink, OR225 Dreamed Of Coral Pointe, PK023 Breathtaking Arabesque Rosy, PP502 Tension Relevé Purple & PK024 Upstage En Haut Pink

Etude House Dreaming Swan collection 5Etude House Dreaming Swan Mini Pouch

Available in 1 design and 1 size.

Etude House Dreaming Swan Nail KitsEtude House Dreaming Swan Nail Kits

Available in 2 sets: #01 Bright Toeshoes &#02 Shiny Tutu

Etude House Dreaming Swan Nail Kit 1 #01 Bright Toeshoes: A nail kit for the dream of becoming a ballerina with a tiara on the head and soft silk toe shoes under the stage light.
– Pink Shoes (Shimmering): Lovely pink color nail polish with sliky texture like soft toeshoes.
– Satin Ribbon (Pearl Glitter): Pearl glitter nail polish that catches a shiny moment under the stage light.
– Jewel Sticker (Nail Stone): Nail stones to highlight the beauty of the stage.

Etude House Dreaming Swan Nail Kit 2#02 Shiny Tutu: A nail kit for the scene of a lovely outstanding ballerina under ballet suit and tutu skirts.
– Milky Ties (Syrup): Translucent milky color nail polish that covers the edge of nails perfectly.
– Tutu Skirt (Shimmering): Pink shimmering nail polish that makes subtle shiny tutu skirts look.
– Water-Décor Sticker (Feather sticker): Fluttering feather-look water-décor sticker.

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DREAMING SWAN VEILING PACT

Etude House Dreaming Swan Veiling Pact

What it is

  • Dreaming Swan Collection by ‘Etude House X Kerrie Hess
  • A veiling pact that naturally covers dark area and keeps skin smooth and bright all day long.
  1. Peppy bright skin: ‘White Shimmer Powder’ of transparent particles reflects glow to vitalize skin and naturally covers dull skin tone with peach color.
  2. Instantly smooth skin: ‘Line Smoothing Powder’ of tiny and silky texture is filled in pores and skin layers to provide smooth skin instantly.
  3. Long-lasting smooth skin: Sebum-absorption controlling powder blots sebum preferentially to keep skin hydrated but not greasy for long.

DREAMING SWAN VEILING PACT BRUSH(LIMITED) combined

Etude House Dreaming Swan Veiling Pact Brush

What it is

  • Dreaming Swan Collection by ‘Etude House X Kerrie Hess
  • This lovely face brush helps powder particles absorbed evenly and prevent smudged.
  • The gentle bristles brush with delicate touch that reaches even curved areas as well.
  1. Natural clear skin expression: A brush only for powder texture to avoid powder smudge and help applied lightly and evenly.
  2. Soft touch & delicate absorption: Fine and soft material with slightly cutted edge helps applying even curved areas.
  3. Bristles protection with Brush Tutu: Lovely brush tutu included to protect bristles falling out or damaged.

The Etude House x Kerrie Hess Dreaming Swan collection is available now in Singapore exclusively at Etude House Vivocity branch (Basement 1, near the escalator where Candy Empire used to be)

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5 thoughts on “Beauty News/Event: Launch of Etude House Dreaming Swan collection & Official Opening of Etude House VivoCity

  1. Pingback: Review: Etude House Dreaming Swan Eye and Cheek + swatches | beautifulbuns : a beauty, travel & lifestyle blog

  2. Pingback: Review: Etude House Dreaming Swan Shine Volumer / Aegyo Sal creator | beautifulbuns : a beauty, travel & lifestyle blog

  3. Pingback: Review / Swatch: Etude House Dreaming Swan Dear My Blooming Lips-talk lipstick | beautifulbuns : a beauty, travel & lifestyle blog

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