Beauty News: Bourjois unveils AQUA LAQUE Series

– note: this is a pure reproduction of the press release I received and is for sharing / informational purposes only. Product reviews to come soon! –

 lipstick AQUA LAQUE

It’s not what you expected!

Forget everything you know about lip make-up and its visual effects: lipstick, lip gloss, lip balm or pencil in high-shine or powdery velvet finishes, not forgetting pearlescent and glittery looks.

Welcome to the world of AQUA LAQUE, a hybrid lipstick which breaks all the rules and writes its own lip story.

Bourjois AQUA LAQUE

IN ITS ELEMENT IN WATER
What if colours bursting with water were even more beautiful? Hybrid lipsticks have transformed the very concept of lipstick with their new formula. With AQUA LAQUE, Bourjois pushes innovation even further, raising the “quality” bar to the next level. Combining a high concentration of water and Nymphea extract which has great moisturising ability (10 hours), it contains all the elements necessary to achieve a light and extremely refreshing texture. Whether to look at or to touch, its liquid texture is so smooth and fine that you’ll forget you’re even wearing lipstick.

Bourjois Aqua Lacque shades
PASSIONATE ABOUT COLOUR
Sometimes you’re just in the mood for colour! AQUA LAQUE is an explosion of colour. Out with lifeless nudes and basic, pearlescent shades. In with the pure, glowing AQUA LAQUE shades! Their secret? They are practically butter and wax-free so as to not disrupt the quality of the colour. As these “filters” have been eliminated, the colours are perfectly pure, each one fully expressing its portion of the colour spectrum.

  • The fresh nudes give you a healthy glow,
  • The elegant pinks are to die for and so flattering,
  • The vibrant oranges instantly put you in a good mood
  • The flamboyant reds are simply sensational!

Bourjois Aqua Lacque 2IN LOVE WITH ITS REFLECTION
Shine is a visual illusion which takes place when you look at surfaces! New texture, new name! We’ve already had transparent shine and glossy shine, now we have wet-look shine. A clearly hybrid term used to describe a shimmer effect on an extremely fine, light texture! AQUA LAQUE redefines shine: sophisticated and modern, elegant and sensual, intense and natural.

LOYAL, IT DOESN’T MAKE A RUN FOR IT
Sometimes loyalty’s a question of science! The formula for hybrid lipsticks draws its inspiration from the technology used in foundations, with its emulsion-like properties. Bourjois has refined and enhanced the formula by reducing the presence of oil as much as possible. Once applied, the lipstick doesn’t budge. It doesn’t transfer onto the little cracks in the skin that it may encounter. It doesn’t make a run for it!

 IT KNOWS HOW TO CHARM
An object of (intense) desire collected for pure pleasure. A little gem ready to be a handbag must-have! Prettily faceted and very elegant
with its high-shine fully chrome cap, it reveals its pure, shimmering colours… Which one should I buy? That’s the problem! It’s such a chic, beautiful, feminine and Parisian object and each colour is more appealing than the next. As for its soft, dense flock applicator which features long fibres, it makes it easy to ensure accurate application for defined lips

Bourjois Aqua Lacque 1Available in 8 shades

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