Beauty News: Launch of Make Up For Ever’s Aqua Matic Eyeshadow collection and new Aqua Rouge colours

– note: this is a pure reproduction of the press release I received and is for sharing / informational purposes only. Review of the product to come soon! –

Make Up For Ever launches Aqua Matic, a new eyeshadow collection and 2 new colours for Aqua Rouge

Make up for ever aqua matic launch

Essential for women seeking reliable products that resist extreme conditions, the AQUA collection reveals easy applications and long-lasting products. True to Make Up For Ever’s desire to offer an ever-wider choice of colours for limitless creation, the AQUA range now boasts of a new eyeshadow collection – AQUA MATIC, and has the addition of 2 new colours for AQUA ROUGE. Waterproof eyeshadows and liquid lip colours complete the AQUA collection for endless possibilities, from the most natural to the most sophisticated makeup.

make up for ever aqua matic launch model

A major innovation for 2015, the new AQUA MATIC eyeshadow collection is the latest eye makeup revolution led by Make Up For Ever in the waterproof eyeshadow segment. AQUA MATIC glides like a liner, blends into a shadow and is so smudge-proof – it offers perfect coverage without weighing down the eyes!

Make up for ever aqua matic launch 3PERFORMANCE

Waterproof and smudge proof, the holding power of AQUA MATIC has been confirmed in 100% of consumer tests. Combined with a high-tech retractable format and integrated sharpener, it comes in an ultra-glide smooth texture with 15 shades to choose from.

FORMULA SECRET

  • A wax-based formula containing volatile isododecane oil, an oil that evaporates after application, leaving makeup perfectly sealed.
  • The association of several different waxes (synthetic wax, polyethylene wax and rice wax) make the formula particularly resistant to water, non-transferable and crease-proof.
  • 2 other high-viscousity polymers, including polybutene, offers strong adhesive power that dramatically prolongs the formula’s durability.
  • Elastomer copolymer comest o form a solid plastic film, reinforcing its long-lasting water resistance and anti-smudge properties.

 

Make up for ever aqua matic launch 2

make up for ever aqua matic event launchTaken at the launch event of the Aqua Matic Eyeshadows πŸ˜€

make up for ever aqua rouge new coloursAqua Rouge also welcomes 2 new shades to its family – #21 Cool Candy Pink and #23 Apricot Pink

Make Up For Ever is available at the following locations:

  • Make Up For Ever PRO LOFT 36 Armenian Street #01-06
  • Sephora (Bugis+, Great World city, ION Orchard, JEM, Marina Bay Sands, NEX, Ngee Ann City, Plaza Singapura, Suntec, Tampines 1 and VivoCity).
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One thought on “Beauty News: Launch of Make Up For Ever’s Aqua Matic Eyeshadow collection and new Aqua Rouge colours

  1. Pingback: Review: Make Up For Ever Aqua Matic Waterproof Glide-on Eyeshadows | beautifulbuns : a beauty, travel & lifestyle blog

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