– Note: This is a pure reproduction of the press information I received and is purely for sharing / informational purposes. Product review to come in a bit! –
Get To the Root of Deep Rooted Wrinkles with the Power of Ginseng
According to an AmorePacific Corp.’s report on anti-ageing, amongst 1,000 Korean women interviewed, the group that pays the least attention to their skin are women aged 30 – 40. Due to pregnancy, childbirth and childcare, many of these women will “miss out” on the best time to get on a good anti-ageing regime for their skins. The result? Their skins will eventually lose resilience and the ability to restore themselves, leading to deep wrinkles and lines that have settled are hard to repair.
Through Sulwhasoo’s Capsulized Ginseng Fortifying Serum, the brand has successfully captured the efficacies of ginseng to take care of the deep wrinkles caused when skin collapses as it loses elasticity and resilience.
Why Do We Get Deep Wrinkles?
Answer: The Weakening Of The “DEJ” (Dermal-Epidermal Junction)
The DEJ is the area where your dermis connects to your epidermis. A healthy connection between the two ensures smooth cellular communication, nutrient exchange and other skin functions.
As we age, the DEJ becomes thin and flat, and becomes more susceptible to the pull of gravity. Without proper care, this can cause skin to develop deep set wrinkles and expression lines because skin has lost its ability to “bounce back”. With Sulwhasoo Capsulized Ginseng Fortifying Serum, the DEJ is strengthened and resumes its ability to plump up wrinkles and lines.
Micro GinsenisphereTM and Macro GinsenisphereTM
The key technology behind Sulwhasoo Capsulized Ginseng Fortifying Serum is GinsenisphereTM. GinsenisphereTM consists of Micro GinsenisphereTM and Macro GinsenisphereTM. The former allows skin to better absorb the benefits of ginseng by 4 times & it also regenerates the epidermis and promotes collagen synthesis in the corium. The latter is a capsulated form of red ginseng extracts that will deliver the polysaccharides in their safest, freshest state. These Ginsenispheres break up every time you pump the serum into your hands, ensuring the active ingredients are delivered to your skin in their freshest state. It fortifies the structure of elasticity, fills the density for resilience, and forms a micro protective barrier for instantly smoother skin.
The serum comes in a transparent bottle so that users can see the capsulized Ginsenispheres. The bottle is, however, coated to withstand UV rays and other potential substances that may damage the Ginsenispheres.
‘Ginseng’, the legendary medicinal plant of Korea
Sulwhasoo applies modern science, tradition and wisdom to precious Korea-grown ingredients to create harmonious beauty of skin.
‘Ginseng’, one of the key ingredients of the Capsulized Ginseng Fortifying Serum, is a medicinal plant that has gained reputation since the Koryo Dynasty. It contains saponin which is known to be effective for the immune system, regeneration and anti-aging properties. Korean ginseng famed around the globe because it contains twice the kinds of saponin and about 40% more saponin content.
Sulwhasoo Korean Herbal Medicinal Science Center has created the finest formula after years of research in ginseng. In addition to the ginseng roots that have been known for the medicinal efficacies, Sulwhasoo studies and applies the efficacies of various parts of ginseng including the stems, leaves, and berries. Also, ginseng roots are cultivated in open fields and the leaves and stems are grown in water to maximize its medicinal efficacy.
Sulwhasoo Concentrated Ginseng Fortifying Serum fortifies the skin to plump up lines and wrinkles that have become deeply etched and difficult to repair due to a weakening DEJ. The serum is absorbed easily by skin, and it leaves skin feeling hydrated and firm.
LAUNCH DATE: May 2015
The existing Ginseng product line consists of:
- Concentrated Ginseng Renewing Cream 60ml – SGD276
- Concentrated Ginseng Renewing Eye Cream 25ml – SGD220
- Concentrated Ginseng Renewing Essential Oil 20ml – SGD148
Available at the following locations:
- TANGS Orchard 310 Orchard Road, (238864), Tel: 6736 0339
- Tangs VivoCity, 1 Harbourfront Walk, (098585), Tel: 6376 9122
- Robinsons Orchard, The Heeren, 260 Orchard Road, (238855), Tel: 6737 1391
- Takashimaya Dept. 391 Orchard Road, (238872), Tel: 6732 4693
- Store Boutique: Capitol Building, 15 Stamford Road, #01-72/73 Singapore 178906 (opening in June 2015)