3CE is all the rage these days – I think I first heard about the brand from one of my numerous travels to Korea, and I’ve grown to love them cos they’re highly pigmented (for their lippies) and are essentially an affordable brand. A lil background information here – 3CE stands for 3 Concept Eyes, and is the makeup brand of Style Nanda. It was initially an online store, but gained so much popularity (and made so much money) that they now have physical stores in Seoul and HK. If you’re interested in these, you can check them out at their Hongdae Flagship Store as well as at Lotte Young Plaza at Myeongdong. In fact, I’m even seeing a store (cheesily named A Must Shop (or A Must BUY)) at Singapore’s Far East Plaza with stocks of 3CE.
The Packaging: A tall, slim black metallic case (about 8.5cm tall) with a click-on cap and the usual twist-up lipstick. It’s probably insignificant, but I like that it’s usually cool to the touch when I pick it up (particularly useful when I’m fishing around in my overcrowded makeup pouch).
The Scent: None.
The Texture: Creamy and rich with a very very slight (almost unnoticeable) drag on the skin because it’s not as hydrating as some other lippies I have. It still is is moisturising with a medium sheen-gloss with a small tendency to cling to the chapped portions of the lips (check out the corners of the lips). This product has really, really strong colour pigments though – just one coat was enough to get the colour intensity shown on my lips. In fact, it’s the type that you swatch on the back of your hand and it leaves a tint/stain for a few hours after that. When freshly applied, there isn’t any greasy/sticky feeling – it’s your usual level of creaminess.
The Verdict: If you’re looking for a super bright poppy coloured lipstick, 3CE is the brand to head to – this Giddy Up shade is a vibrant eyecatching shade of rich cherry-pink (with a hint of neon fushcia). What’s more, one shade is all you need to get the colour vibrancy. When it fades, it leaves a slight reddish-pink tint. It does leave a stain on my light green tumbler cup though – ah well, whoever said beauty was easy?