Event: Laneige unveils its upgraded White Plus Renew Line and BB Cushion

Yay! There’s nothing like a K-beauty event to start the year off. Since Laneige wants to share the secret of K-beauty with me, who am I to turn it down? It’s one kick in my derriere, pushing me one step closer to Kpop star-awesomeness. Bring on the matching girl group outfits~! heh.

Laneige  KBeauty Bright and Flawless EventNot one, but two Korean stars welcoming us to the event. Hello Hye Gyo and hello Joong Ki (yeahhh I’m on first-name basis with them hurhurhur). Well, cardboard standees are a pretty good life-sized representation anyways.

Laneige  KBeauty Bright and Flawless Event (1)Notice the Laneige BB Cushion stealthily sitting in the cake display beneath?

Laneige  KBeauty Bright and Flawless Event (2)The stars of the day – the improved White Plus Renew Line and the new Laneige BB Cushion

Laneige  KBeauty Bright and Flawless Event (7)The Brand Manager of Laneige giving us an introduction about the new White Plus Renew Line, followed by Dr Shim (who was also present at the Sulwhasoo Evenfair Perfecting Cushion launch) who gave us more details about the research and science behind Laneige’s improved products.

Laneige  KBeauty Bright and Flawless Event (8)

Laneige  KBeauty Bright and Flawless Event (3)Say hello to the new and improved Laneige White Plus Renew Line, this time with the innovative Melacrusher whitening technology to brighten your skin and provide 3-colour undertone care to balance the skin’s yellow, red and dark undertones. Simply put – skintone correction for optimum  radiance and fairness.

Laneige  KBeauty Bright and Flawless Event (4)This looked so much like candy that I really felt like munching on it. It’s the new White Plus Renew Capsule Sleeping Pack (comes in a box of 16 sachets of 3ml each, $42) which also contains the MelaCrusher technology. Notice how it looks like a white marshmallow floating in clear gel? It’s actually whitening capsule with hydro gel cream. It comes in single-use hygienic sachets, and can be stored in the fridge before usage for more optimal results. Just peel it open, mix it up thoroughly and apply it onto your face overnight. This Sleeping Pack is said to make your skin 2 tones brighter – I’ll try it out and see how it works!

Laneige  KBeauty Bright and Flawless Event (6)Since it’s the start of 2014, we were asked to put down our Whitening Resolution for 2014. We also had our silhouettes cut – no prizes for guessing which is me. That’s right, I’m bun-head. Hat-girl is Alethea and Ponytail Girl is Maybeline .

Laneige  KBeauty Bright and Flawless Event (5)I initially didn’t have my hair in a bun, but after I got my first silhouette, I felt that it looked kinda blahhh. It didn’t truly represent who I was, so I badgered the artist into re-cutting a new one. Heh.

Oh, and if you’re interested to know, my Whitening Resolution is to apply sunblock more religiously. I’ve been depending quite a fair bit on products with SPF factors, but I guess it’s about time I actually apply a sunblock product. Don’t judge meeeeee.

Laneige  KBeauty Bright and Flawless Event (9)Laneige’s trainer Tina showing us how to achieve glowing K-pop star looks with the new Laneige BB cushion as well as other Laneige makeup products. Isn’t she a SYT? Damn. I need to be that fresh and pretty too!

Laneige  KBeauty Bright and Flawless Event (10)The new Laneige BB cushion now comes in five shades to suit Asian skin tones: #13 True Beige, #21 Natural Beige, #23 Sand Beige, #31 Brown Beige and #33 Coffee. Retail price: SGD$59 (includes one extra refill). It now has 6-in-1 benefits (brightening, sun protection, moisturising, water-resistant, evening out the skintone, and soothing – your skin’s temperature drops by 4 degrees celsius!).

I’m in the midst of testing this out, so stay tuned for my review!

Now, I don’t usually reproduce press releases wholesale cos I think it’s just lazy blogging, but in this case, I think it makes more sense to plonk the entire table in cos it’s more self-explanatory. So here you go – the entire Laneige White Plus Renew Line of products, instructions on how to use it and how much they cost 😀

Laneige  KBeauty Bright and Flawless Event (14)The new and improved Laneige White Plus Renew Line and the new Laneige BB cushion will be available from March 2014 onwards.

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5 thoughts on “Event: Laneige unveils its upgraded White Plus Renew Line and BB Cushion

  1. Pingback: Boots No. 7 Beautiful Skin Day Cream | Because every part of you can be beautiful, even your buns

  2. Pingback: Laneige BB Cushion | Because every part of you can be beautiful, even your buns

  3. Hi there! I just came across your blog and love how informative the product reviews are =). My question is, would you recommend this Laneige line or Iope whitegen? I’ve been using Laneige basic skincare (light ver.) and so far it’s ok but preferring skincare that can brighten skin. I’m also a bit reluctant with Iope as I’m still in early 20s and the ad for Iope seems to target a more mature audience. Thanks!

    • Hi Sherly,
      welcome welcome 😀
      If I had to pick between those two, I’d go for IOPE cos I’ve seen good results with that brand. It doesn’t really bother me about the target audience cos I’m a rabid fan of Sulwhasoo, and that brand totally targets a momsy audience. I’m laughed at by my Korean friends, but hey, if it’s good, I’m just gonna swarm in and buy them all 😀 The Sulwhasoo Snowise EX range is killer awesome, you should try it, especially the Serum and Cream.

      Also, for young skin, you can try Belif’s new whitening range – I’m in the process of trying them out, and so far I’m seeing good results.I like Belif a lot cos it makes my skin healthier.

      Hope that helped! 😀

  4. Pingback: Review: Laneige White Plus Renew Capsule Sleeping Pack | Because every part of you can be beautiful, even your buns

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